Last night I watched a 20 minute “talk” on TED.com shared with
me by a business associate that succinctly and articulately
identifies fundamental keys to what drives behavior…and
“how great leaders inspire action.”
The talk was by former student of anthropology Simon Sinek,
and I’ve posted it below, with a few intriguing quotes from
Simon here:
People don’t buy what you do; people buy why you do it.
And what you do proves what you believe.
The goal is not to do business with everybody who needs what
you have; the goal is to do business with people who believe
what you believe.
When we communicate from the inside out, we’re talking directly
to the part of the brain that controls behavior, and then we
allow people to rationalize it with tangible things we say and
do.
If you talk about what you believe, you will attract people who
believe what you believe.
Take a few moments to watch the video here, and then here’s a key:
Note for yourself how Simon’s perspective can impact your own
thinking and actions in something that matters to you.
Would love to here your comments below…Enjoy!
Dr. Ben